I am Paola, Founder of WW. What can you say about me...I am an irreverent Tuscan woman, very hard working and very direct. In my impatient and disorganized way I have a specific goal to achieve and am focused. While I can't bear fake niceties which talk about silliness and fluff, or love instead of the animals we are, I see the funny side of people all the time. We can have so many original and funny ways of being - I yearn for women to express this part of themselves.